Ask any medical practice founder about their biggest frustration with traditional marketing, and they will almost always give you the same answer: burnout. If you spend thousands of dollars on pay-per-click digital ads or social media boosts, your visibility operates Read More >

For physicians and healthcare organizations, visibility and trust matter a great deal. Patients want to know they are in capable, credible hands, and colleagues, hospitals and journalists look to respected experts for insight. Earned media coverage enhances your credibility in Read More >

The beauty industry is super competitive and fast-moving. With countless experts and brands offering skincare information, dermatologic treatments, haircare, cosmetics, and wellness products, standing out requires more than just a great formula—it requires a powerful story. That’s where beauty PR Read More >

When people think about public relations (PR), they often picture businesses, celebrities, or politicians working to build their image. PR matters just as much in healthcare, where trust and credibility sit at the center of the doctor-patient relationship. Here we Read More >

In today’s healthcare setting, medical expertise alone isn’t enough. Patients want to see your credentials, and hear your voice, in the news media they already trust. That’s where public relations comes in. At MCPR Public Relations, we specialize exclusively in Read More >

We search for everything on our phones and computers: restaurants, hotels, information, advice, and doctors. As a physician or healthcare professional looking to grow your practice, you know that search engine optimization (SEO) matters. When current and potential patients search Read More >

Choosing a PR agency is a decision worth some homework. For doctors and wellness experts, the right agency understands the healthcare and wellness world, fits the way you work, and is clear about what you can expect. Your goals as Read More >

Doctors and wellness experts have a choice about how to spend their marketing dollars. Should they invest in advertising, or should they focus on Public Relations (PR)? While both approaches can help raise awareness and increase brand recognition, PR offers Read More >

It’s one thing to have a good idea for a book and to write it well. It’s another thing to get an agent, a publisher, and to promote a book. It doesn’t matter if you are writing a self-help medical Read More >

You can't scroll through social media without seeing a dermatologist performing a cosmetic procedure on a patient. There are tons of them. We often think about the time and energy it must take to conceive of these reels, film them Read More >

With hundreds of media articles written every day about a wide variety of health topics, one particular subject stands out as tremendously popular. That subject is mental health. Be it requests for comments about depression, anxiety, ADHD, parenting, relationships, and Read More >

Content marketing for doctors creates an opportunity to educate and share information about the various medical conditions for which they treat patients. We believe that content marketing is an excellent way for doctors to build trust with their patients. This Read More >

In our work providing PR services to doctors, one of the biggest categories of interest from reporters is for commentary from OBGYNs. It seems that there is endless demand for insights about pregnancy, menopause, menstrual cycles and more. Moreover, the Read More >

There is no doubt about it. It’s a competitive market out there, even for doctors. Selecting a PR firm that can raise your brand to the next level and help you stand out as a leader in your field is Read More >

As a public relations specialist the first thing I look for on a potential client’s website is a “press” or “in the news” page. This tells me if, and how recently, the prospective client has been working on media relations. Read More >

Like any other business, a medical practice needs to set themselves apart, and above, their competitors. It seems so obvious, but how do you do it? What are the elements needed for a doctor and medical practice to create and Read More >

Blogging can be time consuming. First, you need an idea for an article and then you need to research and write the piece. You will also want to find a compelling image to go along with your article. And of Read More >

As a manager of a medical practice or a PR agency providing communications support for one, you will want to promote opinions and commentary from the doctors in your practice to build brand and awareness. But how do you do Read More >

As a doctor or wellness professional you wear many hats, personnel director, real estate agent, billing administrator, supplies manager and much more. You also need to be a marketing director and implement programs that market your practice and services so Read More >

“Setting goals is the first step in turning the invisible into the visible.” ~ Tony Robbins. I believe what Robbins is saying here is that the only way you will know if you are on track to accomplish whatever you Read More >

Creating and nourishing client relations is key for a PR firm to flourish. But what exactly does excellent service look like for a doctor PR client? What are the elements of a PR partnership that make it work? How can Read More >