Ask any medical practice founder about their biggest frustration with traditional marketing, and they will almost always give you the same answer: burnout. If you spend thousands of dollars on pay-per-click digital ads or social media boosts, your visibility operates Read More >

Patients today don’t just look for a doctor; they look for the doctor they can trust. Before they ever call your office, they’ve already Googled you, read your reviews and noticed if you’ve been quoted in the media. In private Read More >

For physicians and healthcare organizations, visibility and trust are everything. Patients want to know they are in capable, credible hands — and colleagues, hospitals, and the media look to respected experts for insight. That’s where public relations (PR) and media Read More >

The beauty industry is super competitive and fast-moving. With countless experts and brands offering skincare information, dermatologic treatments, haircare, cosmetics, and wellness products, standing out requires more than just a great formula—it requires a powerful story. That’s where beauty PR Read More >

When people think about public relations (PR), they often picture businesses, celebrities, or politicians working to build their image. But PR is just as important in healthcare, where trust and credibility are central to the doctor–patient relationship. What Is Public Read More >

In today’s healthcare setting, medical expertise alone isn’t enough. Patients want to see your credentials, and hear your voice, in the news media they already trust. That’s where public relations comes in. At MCPR Public Relations, we specialize exclusively in Read More >

As a physician or healthcare professional looking to grow your practice, you know that SEO (search engine optimization) is essential. When current and potential patients search for your services online, you want your name and website to appear at the Read More >

Finding the right PR agency is crucial to building your public presence and achieving your professional goals. For doctors and wellness experts, the agency you choose should not only align with your needs but also have the expertise to navigate Read More >

Doctors and wellness experts have a choice about how to spend their marketing dollars. Should they invest in advertising, or should they focus on Public Relations (PR)? While both approaches can help raise awareness and increase brand recognition, PR offers Read More >

It’s one thing to have a good idea for a book and to write it well. It’s another thing to get an agent, a publisher, and to promote a book. It doesn’t matter if you are writing a self-help medical Read More >

You can’t click on Instagram, TikTok, or Facebook without seeing a dermatologist doing some sort of cosmetic procedure on a patient. There are tons of them. I often think that it must take tremendous time and energy for dermatologists to Read More >

Healthcare is competitive these days. And, having a successful medical practice goes beyond simply offering top-tier medical services. While clinical expertise, advanced technology, and compassionate care remain the foundation of a thriving practice, effective Public Relations (PR) plays an essential Read More >

We live in a world today in which searching for things on our phones and computers is an everyday activity. We search for everything; restaurants, hotels, information, advice, and much more. We also use search to find our doctors. It Read More >

With hundreds of media articles written every day about a wide variety of health topics, one particular subject stands out as tremendously popular. That subject is mental health. Be it requests for comments about depression, anxiety, ADHD, parenting, relationships, and Read More >

The backbone of a media relations program involves promoting an expert as thought leader and subject matter specialist to journalists with the end goal of garnering an interview and subsequent media mention. But how do you get journalists to call Read More >

When journalists interview doctors, they are looking for accurate, clear, and compelling information and quotes for their articles that can help them inform or engage their audience. Here’s a breakdown of what doctors should know to give journalists the best Read More >

Content marketing for doctors creates an opportunity to educate and share information about the various medical conditions for which they treat patients. We believe that content marketing is an excellent way for doctors to build trust with their patients. This Read More >

Public Relations (PR) is an essential aspect of building a positive image and maintaining a good reputation in the medical field. As a doctor, it is important to communicate effectively with various stakeholders, including journalists, patients, and other healthcare professionals. Read More >

In our work providing PR services to doctors, one of the biggest categories of interest from reporters is for commentary from OBGYNs. It seems that there is endless demand for insights about pregnancy, menopause, menstrual cycles and more. Moreover, the Read More >

There is no doubt about it. It’s a competitive market out there, even for doctors. Selecting a PR firm that can raise your brand to the next level and help you stand out as a leader in your field is Read More >

As a public relations specialist the first thing I look for on a potential client’s website is a “press” or “in the news” page. This tells me if, and how recently, the prospective client has been working on media relations. Read More >

Anyone reading the news can see that experts are quoted in almost every article. There are usually at least one or two experts quoted in each article. This is because journalists need to cite experts with commentary and points of Read More >

Like any other business, a medical practice needs to set themselves apart, and above, their competitors. It seems so obvious, but how do you do it? What are the elements needed for a doctor and medical practice to create and Read More >

Congratulations! You’ve got a busy dermatology practice. You’ve worked hard for years to build awareness to grow your practice, to create a positive reputation, to hire other dermatologists as colleagues, and to consistently run a superb practice. You’ve got more Read More >

Blogging can be time consuming. First, you need an idea for an article and then you need to research and write the piece. You will also want to find a compelling image to go along with your article. And of Read More >

As a manager of a medical practice or a PR agency providing communications support for one, you will want to promote opinions and commentary from the doctors in your practice to build brand and awareness. But how do you do Read More >

As a doctor or wellness professional you wear many hats, personnel director, real estate agent, billing administrator, supplies manager and much more. You also need to be a marketing director and implement programs that market your practice and services so Read More >

“Setting goals is the first step in turning the invisible into the visible.” ~ Tony Robbins. I believe what Robbins is saying here is that the only way you will know if you are on track to accomplish whatever you Read More >

Creating and nourishing client relations is key for a PR firm to flourish. But what exactly does excellent service look like for a doctor PR client? What are the elements of a PR partnership that make it work? How can Read More >

As a doctor or wellness expert looking to hire a PR Agency there are a number of things you’ll want to ask a prospective firm ahead of making a selection. Finding an agency that is the right fit for you Read More >