You can’t click on Instagram, TikTok, or Facebook without seeing a dermatologist doing some sort of cosmetic procedure on a patient. There are tons of them. I often think that it must take tremendous time and energy for dermatologists to Read More >

Finding the right PR agency is crucial to building your public presence and achieving your professional goals. For doctors and wellness experts, the agency you choose should not only align with your needs but also have the expertise to navigate Read More >

Doctors and wellness experts have a choice about how to spend their marketing dollars. Should they invest in advertising, or should they focus on Public Relations (PR)? While both approaches can help raise awareness and increase brand recognition, PR offers Read More >

It’s one thing to have a good idea for a book and to write it well. It’s another thing to get an agent, a publisher, and to promote a book. It doesn’t matter if you are writing a self-help medical Read More >

Healthcare is competitive these days. And, having a successful medical practice goes beyond simply offering top-tier medical services. While clinical expertise, advanced technology, and compassionate care remain the foundation of a thriving practice, effective Public Relations (PR) plays an essential Read More >

We live in a world today in which searching for things on our phones and computers is an everyday activity. We search for everything; restaurants, hotels, information, advice, and much more. We also use search to find our doctors. It Read More >

With hundreds of media articles written every day about a wide variety of health topics, one particular subject stands out as tremendously popular. That subject is mental health. Be it requests for comments about depression, anxiety, ADHD, parenting, relationships, and Read More >

The backbone of a media relations program involves promoting an expert as thought leader and subject matter specialist to journalists with the end goal of garnering an interview and subsequent media mention. But how do you get journalists to call Read More >

When journalists interview doctors, they are looking for accurate, clear, and compelling information and quotes for their articles that can help them inform or engage their audience. Here’s a breakdown of what doctors should know to give journalists the best Read More >

Content marketing for doctors creates an opportunity to educate and share information about the various medical conditions for which they treat patients. We believe that content marketing is an excellent way for doctors to build trust with their patients. This Read More >

Public Relations (PR) is an essential aspect of building a positive image and maintaining a good reputation in the medical field. As a doctor, it is important to communicate effectively with various stakeholders, including journalists, patients, and other healthcare professionals. Read More >

In our work providing PR services to doctors, one of the biggest categories of interest from reporters is for commentary from OBGYNs. It seems that there is endless demand for insights about pregnancy, menopause, menstrual cycles and more. Moreover, the Read More >

There is no doubt about it. It’s a competitive market out there, even for doctors. Selecting a PR firm that can raise your brand to the next level and help you stand out as a leader in your field is Read More >

As a public relations specialist the first thing I look for on a potential client’s website is a “press” or “in the news” page. This tells me if, and how recently, the prospective client has been working on media relations. Read More >

Anyone reading the news can see that experts are quoted in almost every article. There are usually at least one or two experts quoted in each article. This is because journalists need to cite experts with commentary and points of Read More >

Like any other business, a medical practice needs to set themselves apart, and above, their competitors. It seems so obvious, but how do you do it? What are the elements needed for a doctor and medical practice to create and Read More >

Congratulations! You’ve got a busy dermatology practice. You’ve worked hard for years to build awareness to grow your practice, to create a positive reputation, to hire other dermatologists as colleagues, and to consistently run a superb practice. You’ve got more Read More >

Blogging can be time consuming. First, you need an idea for an article and then you need to research and write the piece. You will also want to find a compelling image to go along with your article. And of Read More >

As a manager of a medical practice or a PR agency providing communications support for one, you will want to promote opinions and commentary from the doctors in your practice to build brand and awareness. But how do you do Read More >

As a doctor or wellness professional you wear many hats, personnel director, real estate agent, billing administrator, supplies manager and much more. You also need to be a marketing director and implement programs that market your practice and services so Read More >

“Setting goals is the first step in turning the invisible into the visible.” ~ Tony Robbins. I believe what Robbins is saying here is that the only way you will know if you are on track to accomplish whatever you Read More >

Creating and nourishing client relations is key for a PR firm to flourish. But what exactly does excellent service look like for a doctor PR client? What are the elements of a PR partnership that make it work? How can Read More >

As a doctor or wellness expert looking to hire a PR Agency there are a number of things you’ll want to ask a prospective firm ahead of making a selection. Finding an agency that is the right fit for you Read More >

There is no point in pleading the fifth when it comes to media interviews in the PR space. When a journalist contacts you for commentary on a topic that is in your wheelhouse as a medical and wellness professional, it Read More >

Years ago, if your medical practice didn’t have a phone number listing in the yellow pages you weren’t really in the game. Afterall, how would prospective patients find you, call you, make an appointment? The game has changed and Read More >

Remember the ‘golden rule’ we were all taught as children? ‘Treat others the way you want to be treated.’ It applied then, and it still serves as a guiding tennant when managing media relationships. While we’re no longer in the Read More >

They say all press is good press. Who knows if that’s true, but PR experts constantly strive to get their clients into the public eye in a polished and intentional way. As a doctor, you have a lot to gain Read More >

So now you have finally done it, you have journalists calling, texting, DMing, emailing and snail mailing you. They want to feature you in their latest articles and need your specific expertise on a particular medical phenomenon.  This is the Read More >

In the age of the internet, searching for a trustworthy electrician or mechanic can feel impossible. The internet contains a deluge of seemingly unsorted information, and finding someone you feel good about feels out of reach. The same goes for Read More >