TIPS ON PR AND MEDIA RELATIONS
There is a lot to know about how to get on the short list for journalists seeking input for their stories, how to advise experts to respond to requests for comments, and why timing is everything when making the connection between a journalist and an expert. Read on for insights from the healthcare media relations specialists at MCPR.
PR Guides for Doctors
Advice from our team on working with the media, choosing a PR partner and getting results.
The Media Shelf-Life Effect: Why Elite Medical PR Keeps Paying Dividends Long After the Headline Drops
Ask any medical practice founder about their biggest frustration with traditional marketing, and they will almost always give you the same answer: burnout. If you spend thousands of dollars on pay-per-click digital ads or social media boosts, your visibility operates Read More >
PR & Media Relations for Doctors: They Fit Together Like Pieces of a Pie
For physicians and healthcare organizations, visibility and trust matter a great deal. Patients want to know they are in capable, credible hands, and colleagues, hospitals and journalists look to respected experts for insight. Earned media coverage enhances your credibility in Read More >
Understanding Beauty PR
The beauty industry is super competitive and fast-moving. With countless experts and brands offering skincare information, dermatologic treatments, haircare, cosmetics, and wellness products, standing out requires more than just a great formula—it requires a powerful story. That’s where beauty PR Read More >
What Is Public Relations and Why Do Doctors Need It?
When people think about public relations (PR), they often picture businesses, celebrities, or politicians working to build their image. PR matters just as much in healthcare, where trust and credibility sit at the center of the doctor-patient relationship. Here we Read More >
Let’s go! Doctor PR Results That Make a Difference
In today’s healthcare setting, medical expertise alone isn’t enough. Patients want to see your credentials, and hear your voice, in the news media they already trust. That’s where public relations comes in. At MCPR Public Relations, we specialize exclusively in Read More >
The Overlap Between PR and SEO
We search for everything on our phones and computers: restaurants, hotels, information, advice, and doctors. As a physician or healthcare professional looking to grow your practice, you know that search engine optimization (SEO) matters. When current and potential patients search Read More >
Hiring the Right PR Agency for Your Medical Practice
Choosing a PR agency is a decision worth some homework. For doctors and wellness experts, the right agency understands the healthcare and wellness world, fits the way you work, and is clear about what you can expect. Your goals as Read More >
We have a winner! Why PR for Doctors is More Cost-Effective than Advertising
Doctors and wellness experts have a choice about how to spend their marketing dollars. Should they invest in advertising, or should they focus on Public Relations (PR)? While both approaches can help raise awareness and increase brand recognition, PR offers Read More >
PR for Doctor Authors
It’s one thing to have a good idea for a book and to write it well. It’s another thing to get an agent, a publisher, and to promote a book. It doesn’t matter if you are writing a self-help medical Read More >
Why PR is Essential for Dermatologists
You can't scroll through social media without seeing a dermatologist performing a cosmetic procedure on a patient. There are tons of them. We often think about the time and energy it must take to conceive of these reels, film them Read More >