TIPS ON PR AND MEDIA RELATIONS
There is a lot to know about how to get on the short list for journalists seeking input for their stories, how to advise experts to respond to requests for comments, and why timing is everything when making the connection between a journalist and an expert. Read on for insights from the healthcare media relations specialists at MCPR.
Be Seen and Heard: Why Every Doctor Needs a Media Presence
Patients today don’t just look for a doctor; they look for the doctor they can trust. Before they ever call your office, they’ve already Googled you, read your reviews and noticed if you’ve been quoted in the media. In private Read More >
PR & Media Relations for Doctors: They Fit Together Like Pieces of a Pie
For physicians and healthcare organizations, visibility and trust are everything. Patients want to know they are in capable, credible hands — and colleagues, hospitals, and the media look to respected experts for insight. That’s where public relations (PR) and media Read More >
Understanding Beauty PR
The beauty industry is super competitive and fast-moving. With countless experts and brands offering skincare information, dermatologic treatments, haircare, cosmetics, and wellness products, standing out requires more than just a great formula—it requires a powerful story. That’s where beauty PR Read More >
What Is Public Relations and Why Do Doctors Need It?
When people think about public relations (PR), they often picture businesses, celebrities, or politicians working to build their image. But PR is just as important in healthcare, where trust and credibility are central to the doctor–patient relationship. What Is Public Read More >
Let’s go! Doctor PR Results That Make a Difference
In today’s healthcare setting, medical expertise alone isn’t enough. Patients want to see your credentials, and hear your voice, in the news media they already trust. That’s where public relations comes in. At MCPR Public Relations, we specialize exclusively in Read More >
The Overlap Between PR and SEO
As a physician or healthcare professional looking to grow your practice, you know that SEO (search engine optimization) is essential. When current and potential patients search for your services online, you want your name and website to appear at the Read More >
Hiring the Right PR Agency for Your Medical Practice
Finding the right PR agency is crucial to building your public presence and achieving your professional goals. For doctors and wellness experts, the agency you choose should not only align with your needs but also have the expertise to navigate Read More >
We have a winner! Why PR for Doctors is More Cost-Effective than Advertising
Doctors and wellness experts have a choice about how to spend their marketing dollars. Should they invest in advertising, or should they focus on Public Relations (PR)? While both approaches can help raise awareness and increase brand recognition, PR offers Read More >
PR for Doctor Authors
It’s one thing to have a good idea for a book and to write it well. It’s another thing to get an agent, a publisher, and to promote a book. It doesn’t matter if you are writing a self-help medical Read More >
Why PR is Essential for Dermatologists
You can’t click on Instagram, TikTok, or Facebook without seeing a dermatologist doing some sort of cosmetic procedure on a patient. There are tons of them. I often think that it must take tremendous time and energy for dermatologists to Read More >