HEALTHCARE PR AGENCY
CONNECTING EXPERTS WITH JOURNALISTS
CONNECTING EXPERTS WITH JOURNALISTS
The end game in medical PR is media mentions. These are articles in which clients are quoted as experts and leaders in their fields. This is what we do at MCPR every single day. See below for real-time examples of our work as a healthcare PR agency. MCPR clients are in the news almost every day and often more than once a day as a result of our collaborative efforts.
Orthopedic Surgeon Dr. Fabien Bitan with Atlantic Spine Center Answers Questions about Scoliosis and Provides Tips for Treatment
(HealthNewsDigest.com) – West Orange, NJ, July 1, 2015 – Scoliosis is a disorder in which the normally straight vertical line of the spine curves to one side. According to the National Scoliosis Foundation, it affects 2 to 3 percent of the population, or an estimated 6 to 9 million people. While it is found in people of all ages, scoliosis most often develops in children between the ages of 10 and 15. Most types of scoliosis are more common in girls than in boys. When a boy develops scoliosis an MRI of the spine is recommended. (more…)
Addressing Basic Client Questions on Laser Hair Removal
By Jayme Bashian, July 1, 2015
In the summer, both men and women investigate strategies on how to look their best in shorts, tank tops and bikinis, particularly on how to remove unwanted hair. More and more people are turning to laser treatments for permanent hair removal. They are all veterans of shaving, waxing, tweezing, and depilatories, none of which prevent regrowth and some of which are painful. (more…)
Don’t let golf related back injuries keep you from hitting the links
By Kaixuan Liu MD, PhD, Leader in Endoscopic Spinal Surgery at Atlantic Spine Center, June 30, 2015
For many, the warm months of summer evoke thoughts of long and lovely hours spent on the golf course. Unfortunately for some, it also means lower back pain. But with the right prevention, hitting the links doesn’t have to lead to back pain or injury.
So what are the most common golfing-related back injuries? (more…)
Does It Really Matter What Time of Day You Put On Your Antiperspirant?
BY BETH SHAPOURI – JUNE 23, 2015
Over the years, we’ve gotten some conflicting advice about the very best time to put on antiperspirant. And since we’ve hit prime sweat season, we asked dermatologist Kaleroy Papantoniou, M.D., with Advanced Dermatology PC, to clear it all up. (more…)
Does It Really Matter What Time of Day You Put On Your Antiperspirant?
By Beth Shapouri, June 23, 2015
Over the years, we’ve gotten some conflicting advice about the very best time to put onantiperspirant. And since we’ve hit prime sweat season, we asked dermatologist Kaleroy Papantoniou, M.D., with Advanced Dermatology PC, to clear it all up. (more…)
Ask a Derm: Can You Over-Moisturize in the Summer?
BY BETH SHAPOURI – JUNE 16, 2015
If you’re in certain parts of the country, humidity is suddenly becoming a main character in your life story. Which leads us to the question: With all that moisture in the air, do you really need to be adding more on top of your skin? Is there such a thing as over-hydrating your face? We turned to dermatologist Kaleroy Papantoniou, M.D., of Advanced Dermatology PC to find out. (more…)
Ask a Derm: Can You Over-Moisturize in the Summer?
By Beth Shapouri, June 16, 2015
If you’re in certain parts of the country, humidity is suddenly becoming a main character in your life story. Which leads us to the question: With all that moisture in the air, do you really need to be adding more on top of your skin? Is there such a thing as over-hydrating your face? We turned to dermatologist Kaleroy Papantoniou, M.D., of Advanced Dermatology PC to find out. (more…)
Travel Healthy and Protect Your Back
(HealthNewsDigest.com) – West Orange, NJ, June 2015 – The summer vacation season is here: sizzling temperatures, fruity drinks and . . . back pain? Heady anticipation of summer travel plans can mask the fact that travel itself can leave our backs – which often bear the brunt of heavy luggage, cramped transportation and unfamiliar beds – vulnerable to further injury, according to Daveed Frazier, MD, an orthopedic spine surgeon at Atlantic Spine Center. (more…)
5 Common Cancer Myths You Shouldn’t Believe Anymore
Focusing on these fallacies won’t help prevent the big C. Shift your attention to these science-backed protection tips instead
By Cindy Kuzma, JUNE 05, 2015
MYTH: Cell phones and artificial sweeteners cause cancer.
TRUTH: Despite the chain email your great-aunt forwarded you, “there is absolutely no evidence at this time that any of these things are associated with human cancers,” says Jack Jacoub, M.D., medical oncologist at MemorialCare Cancer Institute at Orange Coast Memorial Medical Center in Fountain Valley, Calif. (more…)
After a Concussion, When’s the Right Time for Athletes to Get Back in the Game?
Written by Brian Krans | Published on June 4, 2015
Klay Thompson is starting for the Golden State Warriors tonight in the NBA Finals, a week after sustaining a concussion. Is this a good idea?
If the Golden State Warriors’ shooting guard Klay Thompson isn’t feeling well, it may simply be because of the nerves and anxiety that come with playing in the NBA Finals. (more…)
June 3, 2015 Jayme Bashian
Back acne, or “bacne,” is a troublesome condition for many, particularly over the summer months. Here, Jayme Bashian, director and lead esthetician of Simply Posh Aesthetic Spa, provides five client tips to clear bacne and prevent its return. (more…)
Dr. Kaixuan Liu opens 4th clinic in NYC — 5 things to know Featured
Written by Laura Dyrda | Tuesday, 02 June 2015
Spine specialist Kaixuan Liu, MD, opened a new office in New York City.
Dr. Liu founded Atlantic Spine Center, which currently has three locations in New Jersey. Here are five things to know: (more…)
Your Skin v. The Sun
By Victoria Dolby Toews, MPH, May 2015
Your skin telegraphs to the world the state of your overall health and well being. This is why skin “warrants attention, care, and nourishment—just like the rest of our bodies,” points out Alicia Cool, MD, a New York based dermatologist specializing in skin cancer prevention. “With the use of many small interventions, you can keep your skin looking bright and healthy for all of your years.” (more…)
(HealthNewsDigest.com) – West Orange, NJ, May 2015 – The perennially popular sport of golf often comes with a high price tag on players’ lower backs as well as their wallets. But hitting the links doesn’t have to lead to back injuries if golfers take the right preventive measures, according to Kaixuan Liu, MD, PhD, founder and president of Atlantic Spine Center. (more…)
Move Over, Melasma
christina vercelletto | MAY 18, 2015
It starts out so barely noticeable, most people ignore it. When they do first see it, they hope it’ll just go away on its own. But it doesn’t. And then, all of a sudden, it’s really noticeable: melasma. This condition is often called “the mask of pregnancy” because the blotchy, brownish patches most often appear on the foreheads, upper lips and cheeks of women 20 to 50 years old who have been pregnant. But melasma does not discriminate. (more…)
(HealthNewsDigest.com) – West Orange, NJ, May 2015 – Day or night, a growing baby is always with its pregnant mother. So too, for a large percentage of expecting women, is back pain, a not-so-happy but highly common consequence of pregnancy, according to Orthopedic Spine Surgeon Dr. Fabien Bitan with Atlantic Spine Center. (more…)
OH MY ACHING BACK!
By: Linda Hepler, BSN, RN, May 2015
One minute you’re perfectly fine, and the next minute, you’re lying on the floor, writhing with back pain. None of us are immune to an aching back. In fact, according to the National Institutes of Health, this condition affects 8 out of 10 people at some point during their lives. It can be either acute, developing suddenly and dissipating after a few weeks, or chronic, meaning that it has lasted for longer than three months. (more…)
Women in Medical Tech Careers; Tips for success
By Kathryn Stecco, MD
It’s not been easy for women to break into the male-dominated business of developing medical technologies. In fact, women have scarcely made a dent in most technology companies, where they tend to work in public relations, administration and human resources rather than in the engineering jobs that typically pave the way to executive positions. Additionally, women lag even more as founders of technology start-ups. A 2013 study1 found that only 3 percent of technology companies are started by women. Why is this? Is the venture capital community less hospitable to women? Are women are less comfortable with the risks of entrepreneurship? (more…)
BY CINDY KUZMA, MAY 03, 2015
COMMON CAUSES OF BACK PAIN AND HOW TO PREVENT IT
One minute, you feel invincible: You’re squatting heavy, tossing bags of mulch, helping the lovely passenger in 12D hoist her bag into the overhead compartment. The next, your back barks, leaving you hunched over.
Researchers at the University of Sydney recently studied 1,000 patients to pinpoint some of the most common triggers of acute back pain—those sudden, sharp spasms that seemingly occur at any time and can leave you laid up for days. Here’s how you can use their findings to stop hurting your back and keep yourself standing tall. (more…)
FIGHT YOUR OWN FEAR
Fear is your body’s way of trying to keep you safe from what it perceives as a threat. Scientist call it the fight-or-flight impulse. But when fear disrupts your ability to go to work, maintain relationships or engage in activities you love, you have a phobia. Certain strategies can help you identify and manage the dysfunctional thoughts causing your fear. (more…)
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Rhinophyma: Tips for Dealing with a Large, Red Nose
(HealthNewsDigest.com) – Albertson, NY, March 29, 2015 – The bulbous, red nose most often associated with the comedian W.C. Fields has often been thought to be caused by heavy drinking. While alcohol consumption may increase blood flow to the face and cause temporary redness, it is not responsible for rhinophyma, a skin condition characterized by a large, red, bumpy nose that is just as likely to occur in non-drinkers as in drinkers. (more…)
(HealthNewsDigest.com) – West Orange, NJ, April 28, 2015 – People with chronic back pain may have already tried an array of non-invasive pain management methods to dull the ache, including exercise, medications, physical therapy, hot and cold packs and other techniques. But many don’t know about three innovative non-surgical procedures that can radically increase the odds of longer-term relief, according to pain management specialist Brian A. Bannister, MD, of Atlantic Spine Center. With back pain affecting 80% of adults at some point in their lives, learning about this trio of procedures should be considered Back Pain Management 101, along with all the other conservative treatments used to keep up an active lifestyle in the midst of recurring back pain. (more…)
Praveen Kadimcherla, MD, Orthopedic Spine Surgeon
Dr. Kadimcherla attended New England Baptist Hospital, Tufts University School of Medicine, Boston, MA where he attended a fellowship in Orthopaedic and Neurosurgery Spine. Prior to that, he completed his Residency in Orthopaedics at Albert Einstein College of Medicine, Bronx, NY, and earned his medical degree at University at Buffalo School of Medicine, Buffalo, NY. (more…)
Margaret Harvey, DO is a sports medicine fellowship trained orthopedic surgeon. Prior to joining Plancher Orthopaedics in 2016, she served in the United States Navy achieving the rank of Lieutenant Commander. In her final military tour, she served as a staff orthopedic surgeon at Camp Lejeune Naval Hospital where she was exposed to complex sports cases. She treated Marines, Sailors, and as well as MARSOC Special Forces (Marines Corps Forces Special Operations Command). (more…)









