HEALTHCARE PR AGENCY
CONNECTING EXPERTS WITH JOURNALISTS
CONNECTING EXPERTS WITH JOURNALISTS
The end game in medical PR is media mentions. These are articles in which clients are quoted as experts and leaders in their fields. This is what we do at MCPR every single day. See below for real-time examples of our work as a healthcare PR agency. MCPR clients are in the news almost every day and often more than once a day as a result of our collaborative efforts.
Physical Therapist John Fulton Reveals Weak Butt Cause of Most Runners’ Injuries
January 26, 2016
Runners often hurt. Knees, feet, hips… Minor aches and pains and the threat of a serious, disabling injury plague runners of all ages and at all levels. “We see runners all the time who have had occasional discomfort in a knee,” says physical therapist John Fulton of Armonk Physical Therapy and Sports Training. “They take a couple of logical steps – scale back their runs, try icing, stretching, maybe new shoes – but the knee doesn’t improve and sometimes gets worse. The problem may be that the root cause of their discomfort is injury or weakness in the gluteus medius and the pain won’t be alleviated until that is corrected.” (more…)
How to Heal From Facial Surgery
jacqueline sweet | JANUARY 22, 2016
It’s not just what happens on the surgeon’s table that matters when it comes to optimal results from facial plastic surgery, but what comes next. Healing is crucial for the best outcome and the fastest recovery. There are basic considerations like improving overall health before and after the procedure and specific tactics for healing the incisions of facelifts and other surgeries that plastic surgeons say can make all the difference in the outcome. (more…)
CAN ACNE SCARRING BE REVERSED?
January 20, 2016 by Yvelette Stines.
Whatever its cause, acne can become a life-long issue when scarring occurs.
Generally, acne scarring happens when inflammation related to breakouts repeatedly occurs in the same area. People who experience overlapping breakouts without “clear” periods of healing between are more likely to develop scar tissue as an immune response to ongoing infection and continual inflammation in the follicles, resulting in lingering visual reminders of their blemishes. (more…)
By: Dr. Valerie Goldburt, January 2016
Turning back the hands of time is not only a woman’s domain, with record numbers of men seeking aesthetic treatments that make them look and feel younger and keep them competitive in our always-connected “selfie” culture, according to Valerie Goldburt, MD, of Advanced Dermatology P.C. (more…)
By: Dr. Valerie Goldburt, January 2016
Turning back the hands of time is not only a woman’s domain, with record numbers of men seeking aesthetic treatments that make them look and feel younger and keep them competitive in our always-connected “selfie” culture, according to Valerie Goldburt, MD, of Advanced Dermatology P.C. (more…)
Skin Care
Protection from Winter Sun: What Is Your Best Bet?
(HealthNewsDigest.com) – Albertson, NY, January 19, 2016 – Even if you’re not heading south for a vacation in the sun, winter is no time to bypass protective measures for your skin. “When we think of the effects of cold weather on the skin, we tend to think about frostbite, chapping, and windburn,” says Dr. Robert Levine of Advanced Dermatology, P.C. (more…)
7 Age-Related Pains and How to Ease Them
By Camille Noe Pagán, WebMD Feature, January 2016
Got aches? You’re in good company. Around 100 million Americans have some sort of chronic pain, meaning the long-term kind that sticks around after an injury or illness. And millions more have from short-term (acute) pain. (more…)
Handling Osteoarthritis, January 13, 2016
Occupational therapy can play a role in prevention and ongoing management for patients living with osteoarthritis in their hands.
Opening a jar, buttoning a shirt or brushing your teeth are everyday activities that feel far from routine for those with arthritis in their hands, a common condition causing pain and disability for millions of Americans. But occupational therapy, or OT, focusing on the hands can ease pain and increase range of motion for these patients, whether used on its own or after surgery, according to Roxanne Perry, a licensed occupational therapist and certified hand therapist at Armonk Physical Therapy & Sports Training in Armonk, New York. (more…)
The past 15 years have seen an explosion of interest in the practice of Pilates, with estimates of the number of practitioners in the United States now ranging from 10 to 15 million people. With its rapid growth have come questions about everything from what constitutes Pilates to where, how and to whom Pilates should be taught. (more…)
PILATES: CLEARING UP MYTHS & MISCONCEPTIONS
By: Kristen Briody, 1/2016
The past 15 years have seen an explosion of interest in the practice of Pilates, with estimates of the number of practitioners in the United States now ranging from 10 to 15 million people. With its rapid growth have come questions about everything from what constitutes Pilates to where, how and to whom Pilates should be taught. (more…)
Back Problems, MIS Fusion for Chronic Back Pain
(HealthNewsDigest.com) – West Orange, NJ, January 12, 2016 – When people with chronic back pain hear the term “spinal fusion,” many think a big, complicated operation is involved. But minimally invasive spinal fusion surgery, also known as MIS fusion, offers big results without an elaborate procedure and helps chronic back pain sufferers to quickly resume their daily and recreational activities, according to Praveen Kadimcherla, MD, an orthopedic spine surgeon at Atlantic Spine Center. (more…)

5 Common Pilates Myths, 12/29/15
By Kristen Briody, MS, PT, CPI
Myth #1: All Pilates is the same.Pilates purists maintain that only the original exercises developed by Joseph Pilates, performed in a specific order and with equipment made to Pilates’ original specifications, are real Pilates. This approach is often referred to as Classical Pilates. Contemporary Pilates has added new equipment and variations of exercises. If Pilates students cannot complete a particular exercise, it makes sense to incorporate modifications based on current knowledge and available equipment to help them improve their skills. It may not be exactly as Joseph Pilates invented, but it has helped achieve his vision of reaching many different types of people. As with any discipline, the key to deriving maximum benefit from Pilates is training with a qualified instructor. (more…)
10 Weight-Loss Tips for Women in Their Thirties
By Marie Suszynski 12/2015
As your metabolism starts to dip, it’s more important than ever to make healthy choices. Read on to learn how to stave off weight gain in your thirties.
Feel like the scale has gotten stuck since you hit your thirties? You’re not alone. It’s normal to experience a slight drop in your metabolism every year during adulthood, saysRobert Ziltzer, MD, an obesity medicine physician at the Scottsdale Weight Loss Center in Arizona. (more…)
5 Common Pilates Myths, 12/29/15
By Kristen Briody, MS, PT, CPI
Myth #1: All Pilates is the same.Pilates purists maintain that only the original exercises developed by Joseph Pilates, performed in a specific order and with equipment made to Pilates’ original specifications, are real Pilates. This approach is often referred to as Classical Pilates. Contemporary Pilates has added new equipment and variations of exercises. If Pilates students cannot complete a particular exercise, it makes sense to incorporate modifications based on current knowledge and available equipment to help them improve their skills. (more…)
How to Have a Back-Healthy Ski Season this Year
December 2015
Crisp fall temperatures mean only one thing to avid downhill skiers: Ski season can’t be far off. But before you hit the slopes, it’s crucial to prepare your back in order to avoid painful spinal injuries, according to Kaixuan Liu, MD, PhD, founder and president of Atlantic Spine Center. (more…)
Kristen Briody of Armonk Physical Therapy and Sports Training Shares Myths of Pilates
by Fitness News Desk, December 22, 2015
The past fifteen years have seen an explosion of interest in the practice of Pilates, with estimates of the number of practitioners in the United States now ranging from 10 to 15 million people. With its rapid growth have come questions about everything from what constitutes Pilates to where, how and to whom Pilates should be taught. (more…)
How To Treat Adult Acne
Published on Monday, 21 December 2015, Written by Dr. Alicia Cool
Weren’t you supposed to be done with acne when you left your teen years behind? As distressing as acne is for adolescents, it can be even more frustrating for adults. Sometimes teen-age acne continues into adulthood but some people who never had acne in their teens develop it as adults. In research conducted at the University of Alabama, 51% of women and 43% of men in their twenties reported having acne and while prevalence decreased with age, 15% of women and 7% of men over 50 reported having acne. “Adult acne often differs from teen acne and may need different treatment,” says Dr. Alicia Cool of Advanced Dermatology, P.C.“ Oral antibiotics, which have been used successfully for years, have become less effective as the bacteria that cause acne have become resistant to the drugs. Fortunately, dermatologists still have an arsenal of remedies for effectively treating adult acne.” (more…)
6 ways to protect your spine when shoveling snow, 12/16/ 2015
Make sure your shovel is the right height for you so that you don’t bend over too much when removing snow.
Photo by Davis Turner/Getty Images
Shoveling snow is hard work. Those tiny delicate flakes falling from the sky become incredibly heavy once they join their friends on the ground. According to the U.S. Consumer Product Safety Commission, in 2014, more than 203,000 people were treated for injuries incurred while manually shoveling snow. Back strain is one of the most common injuries. So take care when clearing your driveways and sidewalks and heed the sage advice of Dr. Kaliq Chang with the Atlantic Spine Center. (more…)
Shoveling Snow the Spine-Safe Way
(HealthNewsDigest.com) – West Orange, NJ, December 15, 2015 – When wintry weather is at hand, what comes down must go up. But the very act of shoveling the mounds of snow covering driveways and walkways poses a significant hazard to the spine, according to Kaliq Chang, MD, of Atlantic Spine Center. Indeed, the bending and lifting required to remove snow lands many in the emergency room each year. In 2013, about 28,000 people were treated for injuries resulting from shoveling or removing ice and snow manually, according to the American Academy of Orthopaedic Surgeons. The most common injury? Back strain. (more…)
12/10/15
You Have a UI Patient. Now What?
It’s not just an issue for elderly women, or pregnant or recently pregnant women, either. Urinary incontinence (UI) affects roughly one in four women in the United States. That includes new and expectant mothers as well as young female athletes, all of whom find themselves with inadequate bladder control. Whether your patient suffers with stress urinary incontinence, urgency urinary incontinence, or mixed incontinence, education is a first step in providing support and helping them onto a road of recovery. (more…)
8 Natural Ways To Fight Knee Pain
By Cindy Kuzma December 10, 2015
When knee pain strikes, popping a pill may be easy, but it’s only a quick fix. These over-the-counter pain medications may be able to calm joint aches and swelling, but they have downsides that range from gastrointestinal distress to an increased risk of heart attack and stroke. (In fact, the FDA just strengthened the cardiovascular warnings on the bottles of ibuprofen and naproxen—yikes.) Get off the pain-pill train by using one or more of these techniques—they’re safe and effective. (more…)
Army lab aids NFL effort to reduce concussions
December 8, 2015
The NFL‘s quest to become safer has extended to an Army lab at Aberdeen Proving Ground, where rubbery, fluid-filled straps tether a crash test dummy’s football helmet to its body. While they allow turning of the head, the straps tighten automatically under jarring blows to minimize violent head whips. (more…)
Even Santa Gets Back Pain, Dec 8, 2015
When “ho, ho, ho” turns into “Oh, no, no – not my back!” then it’s painfully clear even Santa can get back pain from toting around all those presents during the holidays. But understanding how – and how not – to lift and carry gifts, decorations and other bulky items goes a long way toward preventing a Christmas catastrophe, according to Kaixuan Liu, MD, PhD, founder and president of Atlantic Spine Center. (more…)
Monday, 07 December 2015, by Dr. Luiza Petre
Holiday dining is not only social, it is also bountiful. There is always a cookie, a pie, or a second helping waiting for you to partake. The good news is that you can eat and maintain your waist line if you are diligent. Dr. Luiza Petre is a cardiologist and a frequent author about weight management. (more…)
















