TIPS ON PR AND MEDIA RELATIONS
There is a lot to know about how to get on the short list for journalists seeking input for their stories, how to advise experts to respond to requests for comments, and why timing is everything when making the connection between a journalist and an expert. Read on for insights from the healthcare media relations specialists at MCPR.
Publicity for Doctors, Getting Journalist to Call
Years ago, if your medical practice didn’t have a phone number listing in the yellow pages you weren’t really in the game. Afterall, how would prospective patients find you, call you, make an appointment? The game has changed and Read More >
Managing Media Relations with Journalists; Don’t Forget to Thank Them
Remember the ‘golden rule’ we were all taught as children? ‘Treat others the way you want to be treated.’ It applied then, and it still serves as a guiding tennant when managing media relationships. While we’re no longer in the Read More >
The Ultimate Guide to PR for Doctors
They say all press is good press. Who knows if that’s true, but PR experts constantly strive to get their clients into the public eye in a polished and intentional way. As a doctor, you have a lot to gain Read More >
Media Relations Basics: How to Respond to a Journalist’s Request for Quotes?
So now you have finally done it, you have journalists calling, texting, DMing, emailing and snail mailing you. They want to feature you in their latest articles and need your specific expertise on a particular medical phenomenon. This is the Read More >
Why Doctors Need a Healthcare PR Agency
In the age of the internet, searching for a trustworthy electrician or mechanic can feel impossible. The internet contains a deluge of seemingly unsorted information, and finding someone you feel good about feels out of reach. The same goes for Read More >