TIPS ON PR AND MEDIA RELATIONS

Finding the right PR agency is crucial to building your public presence and achieving your professional goals. For doctors and wellness experts, the agency you choose should not only align with your needs but also have the expertise to navigate Read More >

We live in a world today in which searching for things on our phones and computers is an everyday activity. We search for everything; restaurants, hotels, information, advice, and much more. We also use search to find our doctors. It Read More >

With hundreds of media articles written every day about a wide variety of health topics, one particular subject stands out as tremendously popular. That subject is mental health. Be it requests for comments about depression, anxiety, ADHD, parenting, relationships, and Read More >

The backbone of a media relations program involves promoting an expert as thought leader and subject matter specialist to journalists with the end goal of garnering an interview and subsequent media mention. But how do you get journalists to call Read More >

Content marketing for doctors creates an opportunity to educate and share information about the various medical conditions for which they treat patients. We believe that content marketing is an excellent way for doctors to build trust with their patients. This Read More >

Public Relations (PR) is an essential aspect of building a positive image and maintaining a good reputation in the medical field. As a doctor, it is important to communicate effectively with various stakeholders, including journalists, patients, and other healthcare professionals. Read More >

In our work providing PR services to doctors, one of the biggest categories of interest from reporters is for commentary from OBGYNs. It seems that there is endless demand for insights about pregnancy, menopause, menstrual cycles and more. Moreover, the Read More >

There is no doubt about it. It’s a competitive market out there, even for doctors. Selecting a PR firm that can raise your brand to the next level and help you stand out as a leader in your field is Read More >

As a public relations specialist the first thing I look for on a potential client’s website is a “press” or “in the news” page. This tells me if, and how recently, the prospective client has been working on media relations. Read More >

Anyone reading the news can see that experts are quoted in almost every article. There are usually at least one or two experts quoted in each article. This is because journalists need to cite experts with commentary and points of Read More >