TIPS ON PR AND MEDIA RELATIONS

It’s one thing to have a good idea for a book and to write it well. It’s another thing to get an agent, a publisher, and to promote a book. It doesn’t matter if you are writing a self-help medical Read More >

Doctors and wellness experts have a choice about how to spend their marketing dollars. Should they invest in advertising, or should they focus on Public Relations (PR)? While both approaches can help raise awareness and increase brand recognition, PR offers Read More >

Healthcare is competitive these days. And, having a successful medical practice goes beyond simply offering top-tier medical services. While clinical expertise, advanced technology, and compassionate care remain the foundation of a thriving practice, effective Public Relations (PR) plays an essential Read More >

When journalists interview doctors, they are looking for accurate, clear, and compelling information and quotes for their articles that can help them inform or engage their audience. Here’s a breakdown of what doctors should know to give journalists the best Read More >

Finding the right PR agency is crucial to building your public presence and achieving your professional goals. For doctors and wellness experts, the agency you choose should not only align with your needs but also have the expertise to navigate Read More >

We live in a world today in which searching for things on our phones and computers is an everyday activity. We search for everything; restaurants, hotels, information, advice, and much more. We also use search to find our doctors. It Read More >

With hundreds of media articles written every day about a wide variety of health topics, one particular subject stands out as tremendously popular. That subject is mental health. Be it requests for comments about depression, anxiety, ADHD, parenting, relationships, and Read More >

The backbone of a media relations program involves promoting an expert as thought leader and subject matter specialist to journalists with the end goal of garnering an interview and subsequent media mention. But how do you get journalists to call Read More >

Content marketing for doctors creates an opportunity to educate and share information about the various medical conditions for which they treat patients. We believe that content marketing is an excellent way for doctors to build trust with their patients. This Read More >

Public Relations (PR) is an essential aspect of building a positive image and maintaining a good reputation in the medical field. As a doctor, it is important to communicate effectively with various stakeholders, including journalists, patients, and other healthcare professionals. Read More >