SERVICES: Strategic Content Development & Placement
MCPR creates content in the form of press releases, bylined articles, blog articles, social media, newsletters and website materials on a variety of health, fitness and beauty topics. As a result, our clients are often called upon by the media to offer expert commentary and opinion. We fill their websites, blogs, social media outlets and newsletters with articles of relevance to their patients and customers. This visibility helps them build their reputations, brands, practices, search rankings and businesses.
We are flexible in how we work with clients to provide the services that best meet their unique needs. Our strategies for generating content typically involve some or all of the following:
- Define public relations, content development and social media goals and plans.
- Research, write and distribute content.
- Create and manage local and national media lists.
- Develop interview opportunities.
- Place and repurpose article topics with print, online and social media.
- Track results.